Digital Signage users know that the implementation process can be long and tedious, even worse, like something akin to a moving target that is as allusive as shooting clouds in the sky! It's time to understand why this is often the case and what you can do about it. It's not hard to recite hundreds of examples on how adding a digital signage network to an organization's communications mix can reap a variety of rewards, including increased awareness, decreased printing costs, and instant dissemination of helpful information with a high degree of relevancy. As a matter of fact, the benefits are as diverse as the breadth of applications for digital signage. Of course, none of this happens automatically, but often we act like it does. Hanging a digital display on the wall and throwing up a few pictures is not likely to reach anyone's communication goals. It will likely become just another sign to ignore that generates only more background noise. A digital sign strategy that meets specific goals requires a team effort with key stakeholders at the table. Most often, a digital signage catastrophe is in the making without the collaboration of experienced mentors in the fields of AV and IT technology, project management, finance, marketing, and business leadership to guide the launch process. Corporations, retailers, government agencies, hoteliers and building management firms, to name a few, are relying increasingly on digital signage vendor/partners to advance their communications goals to help circumvent potential pitfalls. Frequently, organizations that are new to digital signage encounter unanticipated problems that waste both time and money and could have been avoided with a little foreknowledge and planning. How do I know this? Simply by observing too many digital signage failures over the last 18 years. As the old clichés go, "Fail to plan, plan to fail," and another one of my favorites, "You don't know what you don't know." To help your organization reach digital signage success-however one may define and measure success-I suggest this seven-step process that will make the digital signage planning and rollout experience much more smooth and rewarding. Preparation - Do Your Homework & Draft a Vision - Digital signs can be used in so many ways, e.g., wayfinding, interactive informational kiosks, menu boards, reader boards, and digital door cards, just to name a few. For any application to be successful, a clear, concise, and realistic purpose must be set before all of the necessary pieces to the digital signage puzzle are assembled to achieve the intended result. It's pretty hard to put a puzzle together if you don't know what it's supposed to look like. Approach - Creating Sizzle, Bacon, or Dessert? Some approaches may involve revenue generation by creating buzz with advertising or a consumer experience. Others approaches may focus on communicating useful information to the public with visual impact. Still others may aim to set a mood for an environment or some self-serve process. But whatever the approach or combination thereof happens to be, investing the time, effort and forethought to develop a plan that achieves what's desired is necessary to succeed. Discovery - Do More Homework & Test Your Ideas - Through an extensive discovery process, creative staff and managers identify the Brand Purpose. This is the final collaborative phase before the assembly process begins that explains and then demonstrates the purpose of your customer's digital experience. This is the phase to beta test ideas before expending larger sums of time and effort into building a system. This is doubly true if your digital signage strategy has a strong marketing component. Content Design - Don't Be Boring - It's important to keep content relevant to the situation. This is at the core of digital signage success. Failure to do so can derail otherwise well-executed campaigns. Too often, not enough effort is given to keeping content fresh, up to date, appealing or engaging. To achieve those goals requires someone-either internally or a skilled third-party provider-to take responsibility for content and its effect on the audience. Failing to do so will condemn a digital sign to the performance of print media because the public eventually will lose interest as stale messaging pushes the sign out of mind. Solution Design - Experience Matters - Regardless of the technical ability of system designers, their experience in designing digital signage systems makes a big difference when it comes to specifying the right mix of components, which will have a major impact on the next phase-implementation. For example, if someone specifies consumer-grade monitors that are not engineered to be mounted in portrait mode, nor designed to run the long hours of commercial operations-you will likely face displays that will overheat, develop pixel sag, and become unreliable. Implementation - Time to Get Your Hands Dirty - Don't make this mistake: not giving much thought to sign placement. The physical locations and deployment of digital signage displays, players, cabling and other elements is an important consideration. An experienced digital signage integrator can expedite the process. However, it is important that the integrator is aligned with the central purpose driving the use of the technology. It is also important that the integrator brings to the project the ability to act as a general contractor. Modification of walls, studs, electrical service and even plumbing may be required to deploy signs where needed. In these instances, having skilled tradesmen who can make necessary building modifications and take care of all of those unplanned "surprises" can keep a digital signage installation on track and on budget. Repeat - The Cycle of Success - OK - You now have created and deployed a system that can be A/B tested, measured and tweaked to your heart's content. Repeating the above steps will allow you to see where improvement can occur as well as what works better for your situation. Share stories of success and failures with key stakeholders. Let the system be a catalyst for change and communication improvement. So there you have it-the seven steps to digital signage nirvana. It's important to shake off the common "a slide show is good enough" mentality-it's not an effective strategy for creating the wow factor that drives a better customer experience. Given your willingness to work through each step without taking shortcuts that derail the original vision, your team can be successful with digital signage. David Little has a strong background in emerging digital technologies. For more than 12 years, he worked as a system engineer with digital broadcast equipment manufacturers before becoming involved with digital marketing in the high-tech industry for the last 18 years. Today, he enjoys spending his time learning about customers' needs and applying his digital marketing experience to best serve them. For further insight, Article Source: http://EzineArticles.com/9232985 ~ Recipes Beauty

Uncategories Digital Signage users know that the implementation process can be long and tedious, even worse, like something akin to a moving target that is as allusive as shooting clouds in the sky! It's time to understand why this is often the case and what you can do about it. It's not hard to recite hundreds of examples on how adding a digital signage network to an organization's communications mix can reap a variety of rewards, including increased awareness, decreased printing costs, and instant dissemination of helpful information with a high degree of relevancy. As a matter of fact, the benefits are as diverse as the breadth of applications for digital signage. Of course, none of this happens automatically, but often we act like it does. Hanging a digital display on the wall and throwing up a few pictures is not likely to reach anyone's communication goals. It will likely become just another sign to ignore that generates only more background noise. A digital sign strategy that meets specific goals requires a team effort with key stakeholders at the table. Most often, a digital signage catastrophe is in the making without the collaboration of experienced mentors in the fields of AV and IT technology, project management, finance, marketing, and business leadership to guide the launch process. Corporations, retailers, government agencies, hoteliers and building management firms, to name a few, are relying increasingly on digital signage vendor/partners to advance their communications goals to help circumvent potential pitfalls. Frequently, organizations that are new to digital signage encounter unanticipated problems that waste both time and money and could have been avoided with a little foreknowledge and planning. How do I know this? Simply by observing too many digital signage failures over the last 18 years. As the old clichés go, "Fail to plan, plan to fail," and another one of my favorites, "You don't know what you don't know." To help your organization reach digital signage success-however one may define and measure success-I suggest this seven-step process that will make the digital signage planning and rollout experience much more smooth and rewarding. Preparation - Do Your Homework & Draft a Vision - Digital signs can be used in so many ways, e.g., wayfinding, interactive informational kiosks, menu boards, reader boards, and digital door cards, just to name a few. For any application to be successful, a clear, concise, and realistic purpose must be set before all of the necessary pieces to the digital signage puzzle are assembled to achieve the intended result. It's pretty hard to put a puzzle together if you don't know what it's supposed to look like. Approach - Creating Sizzle, Bacon, or Dessert? Some approaches may involve revenue generation by creating buzz with advertising or a consumer experience. Others approaches may focus on communicating useful information to the public with visual impact. Still others may aim to set a mood for an environment or some self-serve process. But whatever the approach or combination thereof happens to be, investing the time, effort and forethought to develop a plan that achieves what's desired is necessary to succeed. Discovery - Do More Homework & Test Your Ideas - Through an extensive discovery process, creative staff and managers identify the Brand Purpose. This is the final collaborative phase before the assembly process begins that explains and then demonstrates the purpose of your customer's digital experience. This is the phase to beta test ideas before expending larger sums of time and effort into building a system. This is doubly true if your digital signage strategy has a strong marketing component. Content Design - Don't Be Boring - It's important to keep content relevant to the situation. This is at the core of digital signage success. Failure to do so can derail otherwise well-executed campaigns. Too often, not enough effort is given to keeping content fresh, up to date, appealing or engaging. To achieve those goals requires someone-either internally or a skilled third-party provider-to take responsibility for content and its effect on the audience. Failing to do so will condemn a digital sign to the performance of print media because the public eventually will lose interest as stale messaging pushes the sign out of mind. Solution Design - Experience Matters - Regardless of the technical ability of system designers, their experience in designing digital signage systems makes a big difference when it comes to specifying the right mix of components, which will have a major impact on the next phase-implementation. For example, if someone specifies consumer-grade monitors that are not engineered to be mounted in portrait mode, nor designed to run the long hours of commercial operations-you will likely face displays that will overheat, develop pixel sag, and become unreliable. Implementation - Time to Get Your Hands Dirty - Don't make this mistake: not giving much thought to sign placement. The physical locations and deployment of digital signage displays, players, cabling and other elements is an important consideration. An experienced digital signage integrator can expedite the process. However, it is important that the integrator is aligned with the central purpose driving the use of the technology. It is also important that the integrator brings to the project the ability to act as a general contractor. Modification of walls, studs, electrical service and even plumbing may be required to deploy signs where needed. In these instances, having skilled tradesmen who can make necessary building modifications and take care of all of those unplanned "surprises" can keep a digital signage installation on track and on budget. Repeat - The Cycle of Success - OK - You now have created and deployed a system that can be A/B tested, measured and tweaked to your heart's content. Repeating the above steps will allow you to see where improvement can occur as well as what works better for your situation. Share stories of success and failures with key stakeholders. Let the system be a catalyst for change and communication improvement. So there you have it-the seven steps to digital signage nirvana. It's important to shake off the common "a slide show is good enough" mentality-it's not an effective strategy for creating the wow factor that drives a better customer experience. Given your willingness to work through each step without taking shortcuts that derail the original vision, your team can be successful with digital signage. David Little has a strong background in emerging digital technologies. For more than 12 years, he worked as a system engineer with digital broadcast equipment manufacturers before becoming involved with digital marketing in the high-tech industry for the last 18 years. Today, he enjoys spending his time learning about customers' needs and applying his digital marketing experience to best serve them. For further insight, Article Source: http://EzineArticles.com/9232985

Digital Signage users know that the implementation process can be long and tedious, even worse, like something akin to a moving target that is as allusive as shooting clouds in the sky! It's time to understand why this is often the case and what you can do about it. It's not hard to recite hundreds of examples on how adding a digital signage network to an organization's communications mix can reap a variety of rewards, including increased awareness, decreased printing costs, and instant dissemination of helpful information with a high degree of relevancy. As a matter of fact, the benefits are as diverse as the breadth of applications for digital signage. Of course, none of this happens automatically, but often we act like it does. Hanging a digital display on the wall and throwing up a few pictures is not likely to reach anyone's communication goals. It will likely become just another sign to ignore that generates only more background noise. A digital sign strategy that meets specific goals requires a team effort with key stakeholders at the table. Most often, a digital signage catastrophe is in the making without the collaboration of experienced mentors in the fields of AV and IT technology, project management, finance, marketing, and business leadership to guide the launch process. Corporations, retailers, government agencies, hoteliers and building management firms, to name a few, are relying increasingly on digital signage vendor/partners to advance their communications goals to help circumvent potential pitfalls. Frequently, organizations that are new to digital signage encounter unanticipated problems that waste both time and money and could have been avoided with a little foreknowledge and planning. How do I know this? Simply by observing too many digital signage failures over the last 18 years. As the old clichés go, "Fail to plan, plan to fail," and another one of my favorites, "You don't know what you don't know." To help your organization reach digital signage success-however one may define and measure success-I suggest this seven-step process that will make the digital signage planning and rollout experience much more smooth and rewarding. Preparation - Do Your Homework & Draft a Vision - Digital signs can be used in so many ways, e.g., wayfinding, interactive informational kiosks, menu boards, reader boards, and digital door cards, just to name a few. For any application to be successful, a clear, concise, and realistic purpose must be set before all of the necessary pieces to the digital signage puzzle are assembled to achieve the intended result. It's pretty hard to put a puzzle together if you don't know what it's supposed to look like. Approach - Creating Sizzle, Bacon, or Dessert? Some approaches may involve revenue generation by creating buzz with advertising or a consumer experience. Others approaches may focus on communicating useful information to the public with visual impact. Still others may aim to set a mood for an environment or some self-serve process. But whatever the approach or combination thereof happens to be, investing the time, effort and forethought to develop a plan that achieves what's desired is necessary to succeed. Discovery - Do More Homework & Test Your Ideas - Through an extensive discovery process, creative staff and managers identify the Brand Purpose. This is the final collaborative phase before the assembly process begins that explains and then demonstrates the purpose of your customer's digital experience. This is the phase to beta test ideas before expending larger sums of time and effort into building a system. This is doubly true if your digital signage strategy has a strong marketing component. Content Design - Don't Be Boring - It's important to keep content relevant to the situation. This is at the core of digital signage success. Failure to do so can derail otherwise well-executed campaigns. Too often, not enough effort is given to keeping content fresh, up to date, appealing or engaging. To achieve those goals requires someone-either internally or a skilled third-party provider-to take responsibility for content and its effect on the audience. Failing to do so will condemn a digital sign to the performance of print media because the public eventually will lose interest as stale messaging pushes the sign out of mind. Solution Design - Experience Matters - Regardless of the technical ability of system designers, their experience in designing digital signage systems makes a big difference when it comes to specifying the right mix of components, which will have a major impact on the next phase-implementation. For example, if someone specifies consumer-grade monitors that are not engineered to be mounted in portrait mode, nor designed to run the long hours of commercial operations-you will likely face displays that will overheat, develop pixel sag, and become unreliable. Implementation - Time to Get Your Hands Dirty - Don't make this mistake: not giving much thought to sign placement. The physical locations and deployment of digital signage displays, players, cabling and other elements is an important consideration. An experienced digital signage integrator can expedite the process. However, it is important that the integrator is aligned with the central purpose driving the use of the technology. It is also important that the integrator brings to the project the ability to act as a general contractor. Modification of walls, studs, electrical service and even plumbing may be required to deploy signs where needed. In these instances, having skilled tradesmen who can make necessary building modifications and take care of all of those unplanned "surprises" can keep a digital signage installation on track and on budget. Repeat - The Cycle of Success - OK - You now have created and deployed a system that can be A/B tested, measured and tweaked to your heart's content. Repeating the above steps will allow you to see where improvement can occur as well as what works better for your situation. Share stories of success and failures with key stakeholders. Let the system be a catalyst for change and communication improvement. So there you have it-the seven steps to digital signage nirvana. It's important to shake off the common "a slide show is good enough" mentality-it's not an effective strategy for creating the wow factor that drives a better customer experience. Given your willingness to work through each step without taking shortcuts that derail the original vision, your team can be successful with digital signage. David Little has a strong background in emerging digital technologies. For more than 12 years, he worked as a system engineer with digital broadcast equipment manufacturers before becoming involved with digital marketing in the high-tech industry for the last 18 years. Today, he enjoys spending his time learning about customers' needs and applying his digital marketing experience to best serve them. For further insight, Article Source: http://EzineArticles.com/9232985

Unknown 10:40:00 م

Unknown

As a forward looking person, you might have been toying around with that idea of starting a new business on the side. Whether we are employed and on a regular salary, we all need that extra coin from our side ventures in order to tie the ends together, don't we? The business you have in mind will most probably involve selling professional services or products. One of your key aims will obviously be to market your business well so that you effectively communicate to your target audience. This is the very reason why you need to make free classified ads your bosom friend.

Free classified ads have become a booming trend of marketing the world over, because they are very effective. The classified ads are normally text-based containing important information about the kind of service or product that you intend to sell, as well as the full details of the contacts of whoever that is selling. The dealer's contact details may include name, address and phone numbers, while a detailed description of the item on sale will include type, model, capabilities, and sometimes, pictures and videos might also be provided.

Such free classified ads are usually categorized under subheadings that indicate the nature of services or products. The categories might be under headings such as rentals, cars for hire, automobiles, accounting services, accommodation and many more. The categorization is very beneficial since it enables the targeted viewers to go directly to the category of goods or services that they are interested in, hence saving them time and the agony of having to go through long lists of ads before they get to what they are looking for.

Given that the advertisers don't need to pay even a dime to place their ads online, Posting ads for free have become tremendously popular in the recent past. There is no agency or business worth its name that doesn't make use of the boom in popularity of this latest marketing strategy. Many profitable businesses have sprung up all over the world, thanks to the classifieds websites that enable them to cut down on the expenses that could have been used in the costly advertising on print media or television.

Posting classified ads are beyond any reasonable doubt the 'in thing" in terms of effectively marketing both new as well as old products and services. Nothing can be as beautiful as not spending anything in marketing your products but still attract a steady flow of ready clients for your services or products. A few years back, advertisement and marketing of products was touted as one of the biggest operational costs of any successful business. But thanks to the advent of the magical internet, that aspect of expensive marketing is now just but a relic from the past.

Businesses can now flourish by advertising free of charge in online classified websites and converting all the costs that would have been incurred in marketing, into clean profits. Indeed good times are here with us and it can only get better as the world keeps on churning out new innovations. Finally, we can say that the future is here with us.

For Buy ans Sell online please visit at free classified ezheights.

Article Source: http://EzineArticles.com/9230666

About Admin MC3

This is dummy text. It is not meant to be read. Accordingly, it is difficult to figure out when to end it. But then, this is dummy text. It is not meant to be read. Period.

About Admin MC3

Related Post