When it comes to going into a new store, customers make up their minds within seconds. Quality signs can help make the difference between whether new customers enter your building, or whether they decide to pass you by. These tips can help you get the most out of your signage and potentially gain more customers.
Location
The placement of your advertisement needs to be effective and simple. You don't want to detract from other elements in your storefront; however, ads need to be displayed where they will not be easily missed. You want your potential customers to be able to see them from both the sidewalk and the parking lot. You should take into account outside factors such as glare from the sun or items blocking your ads. Take the time to scout out your storefront, and see what obstructions may keep you from putting your announcement up. This way, you will find the best possible spot.
Looks
The location of the sign is not the only thing to consider; you also have to have the right look. You don't want a color that will detract from what you are trying to say. However, you also don't want to pick something that is easy to ignore. A great way to perfect your sign's look is to use contrasting colors for the background and text. The most visible and easily read colors for text are black, red, and white. A yellow background for black or red text can make the display easier to read. White writing on a black background also works well.
Simplify
You want to convey the information to your customers, but it doesn't have to be a novel. Before you have anything made for your store, write out the message on paper and edit it a few times. Don't use five words when three will do. You want it to be clear, compelling, and concise. People walking by your store are not going to stop to read a lot of information.
When it comes to graphics, you need to keep it simple here as well. Sure, a bunch of images, starbursts, or exclamation marks will draw attention to the notice. However, it can be hard to take all of these things in at once. Advertisements like this may be too busy, and your message can get lost in the explosion of graphic design.
Quality
You can design the best signs for your store, but if there is an error, that is all your customers are going to remember. You need to show that you are the authority in your area, and you can do that by producing quality copy. Make sure your new signs are accurate before you display them.
Consistency
You also want your displays to maintain a sense of consistency. Try to come up with a unique look that will work for a variety of different displays. You want them to work whether they are hanging in your window, featured online, or published through any print advertising. This will help to reinforce your brand in the minds of potential customers. When they see the shape or color scheme of your logo, they will automatically think of your business.
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