Oftentimes, permanent business signs can last a lifetime, if designed correctly and maintained well. From monuments to custom LED signage, you should choose materials that mesh with your region's weather. For example, if you own a restaurant on the beach, you want to choose a material that's not prone to rusting.
Commercial business signs should be eye-catching, but also complement their surroundings. If they're meant to be permanent signage, they also need to withstand the test of time. Steer clear of anything too trendy, a font choice that's too "out there" or images that might be dated.
It will probably take the skill of a graphic designer to nail just the right balance of timelessness and distinction, so don't leave the logo design to a nonprofessional.
Maximizing Success
Ensuring excellence from start to finish is the best way to maximize your business' success. You need high-quality design, creation and installation, as well as ongoing maintenance.
In some cases, you may need to have the sign freshened up every few years, especially if it's constantly bombarded by UV rays. However, if you take care in every step of the design and installation process, you'll likely have a commercial sign that withstands the test of time.
Before working with a designer, make sure your proposed sign aligns with any local laws and regulations. Don't see any other monuments or pole signs over 30 feet high on the street? There might be a (legal) reason for that. You don't want to invest in signage that's not allowed due to city or other local laws.
Consider the Competition
It's tempting and easy to make your sign stick out like a sore thumb. If you're the only store on the street with LED signage and you look like a little pop of Las Vegas on an otherwise conservative street or strip mall, of course you'll get some double takes.
But not all attention is good attention. You want your signage to be noticed naturally and because of quality, not just pure shock value. Working with a designer and signage company can help you find the right style for your region.
Another common misstep is to install and forget. Signs don't get damaged, faded, dirty or chipped all at once (in the case of a tragedy like a natural disaster). It happens slowly, over time, and if you see the sign day after day, you may not notice that its glory days are gone.
Schedule routine cleaning and inspections, ideally twice per year. You may not even notice a crack or chip from a distance, but others might.
Your commercial sign is your first impression to customers, passers-by and even the competition. Make sure it reflects who you are and what your business stands for. Consult with your local sign shop today to find out more about commercial business signs.
Jen Stott is a writer and blogger, and works as the Content Director at Be Locally SEO in Salt Lake City, Utah.
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