Simplicity is the Ultimate Sophistication
Most people today underestimate one of the most effective and simple ways to get exposure. People engaged in business nowadays are too much dependent on ads over the Internet which isn't that bad, but also not that effective either. We are talking about physical Vinyl Banners or Exhibition Banners that are seen not through an LED screen.
These are proven to be more effective in catching people's attention even until today; you can absolutely see a banner from 'Pepsi' from all corners of the globe, mind you that it is, of course, one of the most successful companies that still practices these types of ads today.
The problem with internet ads or display ads is that in most surveys, they are considered to be a hindrance, and people just tolerate them and those who can't end up using AdBlock. The reality why Display Banners are not as effective as Vinyl Exhibition Banners in terms of exposure is because most people who surf the net or Google something up is already focused on their objective. Unlike these physical banners or vinyl ads seen outside by people are attention catchers to those whose objective isn't fixed yet, and even those who are, is still exposed to it.
About 60 - 70% of people who are exposed to physical banners will be more familiar with its content rather than those on the display ads which click rates are normally just at 0.1% -- typically 1 in 1000 people noticed it and clicked on it - that is just incredibly low when it comes to getting exposure.
Exhibition Banners Facts:
• Easy and Cost Effective - you only have to pay once for its creation and you'll have an extremely long period of time for it to be displayed on wherever you deem it fit to stand or be posted. It doesn't tear off in just a week or a month, and you get potential customers every day by just a simple physical ad without all the stress.
• Versatile and Compact - one of the best things about these is that it's lightweight and doesn't require complex setups. It can be hanged or left with a stand, and can even be posted. And, if it doesn't work out well in the area you placed it, you can always transfer it elsewhere.
• Recurring events friendly - once your business is already well-established and would love to throw an event, like a sale, you don't need to print a new banner every time you'd have that event again and again, simply save the old one and use it again once the event reoccurs, and you'll have lots of savings.
• Fast Solution - you can get and order these extremely fast, over the internet or just a phone call away. Delivered at your doorstep at high quality, easy to use, and ready for business at the fastest time possible.
Article Source: http://EzineArticles.com/9200582
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